Mission

To study, preserve, develop and promote the cultural wealth and the city tourism attractions of the peoples of Arbaminch and to build the positive images of the city with a view to adding a sustainable socio-economic and political values with popular and stakeholder’s participation.

Vision

To make the city one of the top five tourist destinations of Africa in 2020 through the development of its cultural wealth and natural attraction

Core Values

• Respect diversity
• Hospitality
• Transparency
• Accountability
• Commitment to change
• Excellent Service